Welcome to Sohini.com

If you’re flummoxed with the number of communications options available in today’s rambling 24/7 media, you’ve come to the right place — I can help you negotiate it better.

People ask what my beat is. My answer is usually, "Depends on the client and the project. Let’s talk!" I’ve worked with non-profits, for-profits, small companies, and not so small companies. I’ve helped with strategic communications, content creation, media relations, and online marketing. Hence my tagline: Sohini.com — negotiate media better.

I invite you to look through my site and if you wish.